Free CD Campaign
CADVision offered a free, no-strings-attached Internet trial to everyone.
Free CD
As part of the marketing effort, CDs were routinely given out to anyone who wanted one. Each CD contained one free month of Internet access — no strings, no catches. Everyone was welcome to try a variety of Internet applications without a commitment.
Free Trial by Mail
Every week CADVision targeted a number of communities and mailed every household a trial CD. Tens of thousands were shipped. They were very effective.
Story